Speaking of advertising
Jul. 11th, 2019 03:28 pmAs an experiment, I spent some money boosting my Facebook post* about the stock photo article on my cover design website (see previous post). In the portion of setup where I was targeting my audience, FB offered the option of just choosing "worldwide" and letting them decide where best to show it. I did that, and then told FB to only show my post to people with one or more of the following interests:
book covers
self-publishing
National Novel Writing Month**
stock photography
After several days, I think the primary thing I have learned is that the capital of Nepal is populated entirely by stock photographers. My post has been shown there more than twice as much as any other individual location (link to screenshot on Imgur of the top 10 locations).*** Most of the locations in the giant list FB shows me are, as best I can guess, in South Asia and the Middle East and the names of the people who've liked the post seems to be much the same.
Once this campaign finishes, I'm going to run another experiment by keeping the interests the same but limiting the location targeting to primarily English-speaking countries in the Western world, who are my primary clients.
I don't know if the targeting of the current campaign is because there's a lot more stock photographers in those areas, or if not that many people are targeting those areas so the clicks are cheaper. Or a mix of the two. We'll see what the next campaign tells me!
BTW I'm leaving "stock photography" as a keyword because I'm guessing that there's a halfway decent chance that stock photographers will link to my post, as it's in their interests. :)
* BTW, the current received wisdom is don't boost posts if you want people to buy things: buy actual ads. I was looking for traffic, however, so figured why not. Got 400 visits out of it! Maybe I'd have gotten more out of an ad. That's an experiment to try later, when I have the spell slots available to make one.
**figuring there's a decent number of self-publishers participating.
*** Facebook is behind the times on their location naming. The Bagmati Zone of Nepal has been named Province 3 since 2015.
book covers
self-publishing
National Novel Writing Month**
stock photography
After several days, I think the primary thing I have learned is that the capital of Nepal is populated entirely by stock photographers. My post has been shown there more than twice as much as any other individual location (link to screenshot on Imgur of the top 10 locations).*** Most of the locations in the giant list FB shows me are, as best I can guess, in South Asia and the Middle East and the names of the people who've liked the post seems to be much the same.
Once this campaign finishes, I'm going to run another experiment by keeping the interests the same but limiting the location targeting to primarily English-speaking countries in the Western world, who are my primary clients.
I don't know if the targeting of the current campaign is because there's a lot more stock photographers in those areas, or if not that many people are targeting those areas so the clicks are cheaper. Or a mix of the two. We'll see what the next campaign tells me!
BTW I'm leaving "stock photography" as a keyword because I'm guessing that there's a halfway decent chance that stock photographers will link to my post, as it's in their interests. :)
* BTW, the current received wisdom is don't boost posts if you want people to buy things: buy actual ads. I was looking for traffic, however, so figured why not. Got 400 visits out of it! Maybe I'd have gotten more out of an ad. That's an experiment to try later, when I have the spell slots available to make one.
**figuring there's a decent number of self-publishers participating.
*** Facebook is behind the times on their location naming. The Bagmati Zone of Nepal has been named Province 3 since 2015.