Okay. Here's the sequence to encounter it:
1. Cheesy pop singer makes confusing video full of EVERY CHEESY FANTASY ROMANCE CLICHE EVAR that looks stuck in the 1980s for fashion, hair, and CG ability.
2.
fandom_lounge finds it, comments "I feel like I need an explanation as to why the entire Romance aisle of the bookstore just came alive and try to eat me," sends to the Smart Bitches.
3. The Smart Bitches feature it as their
Friday Video. Commenter links to...
4. ...a Tor.com blog, where Megan Messinger has written a
Choose Your Own Adventure story based on the video.
ETA: 5. EVEN BETTER! In an interview, pop singer admits to
planning to make a manga out of the story!
Enjoy!