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If you haven't heard, the SciFi Channel is yet again distancing themselves from their core demographic in an attempt to find more viewers somewhere*, and doing so by rebranding themselves as "Syfy." You read that correctly.
Perhaps appropriately - as it turns out, in Polish "syfy" refers to venereal disease.
(Via John Scalzi's blog, wherein he also goes on at great length about their new tagline: "Imagine Greater.")
* Because "creating better programming" is not an option, apparently.
Perhaps appropriately - as it turns out, in Polish "syfy" refers to venereal disease.
(Via John Scalzi's blog, wherein he also goes on at great length about their new tagline: "Imagine Greater.")
* Because "creating better programming" is not an option, apparently.
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No no no, much cheaper (and hence better ROI) to just rebrand and re-image and SAY you are awesome, than to actually DO something about it.
Just watch politicians, and how their actions and their words are so at variance.
You'd think people would eventually work it out, but no.
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That sounds about right.
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