When ADV thought a Scooby Doo-esque series called Ghost Stories would be a dud, it issued a version with an intentionally inaccurate translation of the script [...] knowing that would stir powerful passions. Authenticity being the Way of the Otaku, fans obliged by erupting in a furor. Then they ran out to buy the DVDs to assess the damage.

Ahahaha. Why am I not surprised? Well actually, I am a little bit - I certainly wouldn't buy a dvd because I'd heard the translation was off, so I'm suprised that it actually worked to increase sales. But still, they deserve credit for their insight I suppose. And it's interesting to see the Fortune article go into depth about the fansubbing process and the tolerant, if not actually positive, attitude of the industry towards them.