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The Los Angeles Review of Cups. Chipotle is featuring new short works by authors on their cups and bags. The Los Angeles Review of Books reviews them.

JONATHAN SAFRAN FOER’s new Cultivating Thought: Author Series at Chipotle has a slightly uncomfortable name. It suggests that we Chipotle patrons had just kind of been sitting here, mowing down our lunches, blankly existing, uncultivated, thought-less, until Foer came along with his “brainchild”: to provide us all with short works from famous writers printed right on our soda cups and burrito bags. But so many literary lions participated that I was instantly wild to read Chipotle’s whole catalog.

And:

Reading this first Chipotle cup brought to mind the long-ago delight of reading cereal boxes. Though cereal boxes are unlikely to have ever been curated by any novelist, it must be admitted that some of them were pretty spectacular, with graphics, stories, puzzles, mazes, all sorts of interesting stuff. [Toni] Morrison’s Chipotle story, however, is markedly superior to any Cap’n Crunch maze that I can remember. I submit that this tiny fiction is far superior, even, to a Dr. Bronner label.