I've just fired a message to their VP of Engineering, who is an acquaintance.

I'll emphatically add that it was probably a decision above or out of his purview, but $DEITY $INTENSIFYING_EXPLETIVE $MESSIANIC_TITLE on a $TRANSPORTATION_DEVICE, whomever thinks shopping is "social" needs a $CLUE_DELIVERY_DEVICE $DEPLOYMENT_METHOD from $LOCATION.