Ah, interesting! I shall have to try it, although I can buy one-serving pre-packaged rice cups that only take one minute to nuke over here (because they already added some water beforehand). But they only come in certain rice combinations and I might like to try parboiled rice, which isn't one of them but my mum always uses this when she makes rice.

Especially the time needed for soaking and steaming is interesting (and also not what J-List says about their rice cookers, but yours looks like mine).